Business Details
20 Years
experience
Expert Pool Remodeling in Fresno & Central California
Since 2006, New Image Pool Interiors has been a leader in pool remodeling, replastering, and repairs across Central California. Our team brings over 65 years of combined experience to every project, specializing in residential and commercial pool transformations. We utilize advanced 40,000 PSI hydroblasting techniques to ensure durable, long-lasting results that meet engineering standards. With fully licensed, insured, and workers comp-certified crews, we deliver precision and care in every service, from tile work and equipment upgrades to complete resurfacing.Our commitment to quality is reflected in our 60,000+ successful projects, serving homeowners, builders, and commercial clients from Fresno to the Central Coast. Owner-led supervision ensures personalized attention, while our bilingual team facilitates clear communication for all clients. We pride ourselves on transparency, efficiency, and craftsmanship that transforms aging pools into modern backyard retreats.
Services
Pool Remodeling
Pool Replastering
Pool Repair
Pool Finishes
Commercial Services
Tile Work
Equipment Upgrades
Structural Repairs
Leak Detection
ADA Compliance Modifications
Details
- Year established: 2006
Highlights and features
- 65+ years of combined experience in pool remodeling and repair
- 40,000 PSI hydroblasting ensures superior surface preparation
- Fully licensed, insured, and workers comp-certified teams
- Owner-supervised projects guarantee personalized oversight
- Bilingual English/Spanish staff ensures clear communication
What people say
Professional crews
Timely completion
High-quality results
Clear communication
Transformative outcomes
Services
Pool Remodeling
Our pool remodeling service revitalizes outdated or damaged pools with comprehensive upgrades. We handle tile replacement, coping repairs, equipment modernization, and full resurfacing using 40,000 PSI preparation. Licensed crews ensure structural integrity while enhancing aesthetics. Projects typically complete in 10 days, serving residential and commercial clients across Central California.
Pool Replastering
Specialized replastering restores pool surfaces with smooth, durable finishes. We remove old plaster and apply premium options like quartz, pebble, or classic plaster after 40,000 PSI hydroblasting. This process eliminates roughness and stains while extending pool lifespan. Available in multiple color choices to match backyard aesthetics.
Pool Repair
We address cracks, leaks, and surface damage with engineered repair solutions. Services include structural crack repairs, tile replacement, equipment maintenance, and leak detection. All repairs use 40,000 PSI preparation for lasting adhesion. Licensed technicians handle residential and commercial projects across Central California.
Pool Finishes
Premium finish options enhance pool aesthetics and durability. Choose from Prism Matrix glass bead finishes, smooth Altima plaster, or textured Signature pebble surfaces. Each finish applies after 40,000 PSI preparation for optimal bonding. Finishes affect water color and texture while providing long-term performance.
Commercial Services
Commercial pool remodeling includes replastering, tile repair, equipment upgrades, and ADA compliance modifications. We serve hotels, HOAs, and fitness centers with durable finishes and engineered prep work. Projects feature owner supervision and adherence to commercial safety standards across Central California.
People
Lee Valenzuela
Owner
Co-founder with over 20 years in pool construction, overseeing project quality and client satisfaction since 2006.
Juan Serrato
Owner
Brings extensive pool renovation expertise, focusing on technical precision and long-term finish durability.
Raul Serrato
Owner
Manages commercial projects with emphasis on regulatory compliance and large-scale renovation efficiency.
Ruben
Sales Representative
Provides detailed consultations, guiding clients through finish selections and project timelines.
Bob
Project Coordinator
Ensures seamless scheduling and client communication for residential remodeling projects.
Questions
How do I know if my pool needs replastering?
Check for rough surfaces, stains, cracks, or delamination. Our experts provide free evaluations to recommend necessary repairs.
What finish options are available?
Choose from classic plaster, durable quartz, or premium pebble finishes with various color options.
How long does a pool remodel take?
Most residential projects complete in 5-10 days, depending on scope and finish type.
Are you licensed and insured?
Yes, we're fully licensed with workers comp and liability coverage for all projects.
Do you offer commercial pool services?
Yes, we serve hotels, HOAs, and commercial properties with remodeling and resurfacing solutions.
Is financing available for pool projects?
Yes, we offer flexible financing options to help make pool renovations more accessible.
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