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TheHomeMag is a nation-leading local home improvement direct mail magazine that has been connecting homeowners with local, reputable businesses for over 15 years. Our mission is to support and showcase local home improvement businesses, generating quality leads that convert into customers. With a focus on quality content and growth for both our readers and advertisers, we provide pre-screened and approved home improvement professionals to select homeowners, assisting in finding a professional in their area.
Our History
TheHomeMag has its origins in 2008, when owner Ralph Harris, his wife Debbie, and his brother Sean worked tirelessly to get the business off the ground. Today, TheHomeMag Southern California (THM SoCal) is mailed to over 580,000 single-family homes in Orange County, San Diego, Riverside, South Bay Los Angeles, and Coachella Valley.
Local Expertise
Our office team lives and works in Orange County and San Diego, allowing us to provide a deep understanding of the local market. We have personally met with every advertiser company, ensuring they are all reliable and quality contractors.
Our Mission and Values
Our mission is to delight our readers by producing a high-quality reference guide featuring a diverse and interesting range of home improvement products and services. Our values are rooted in passion, honesty, integrity, and hard work. We are committed to constant improvement and exceeding expectations.
Our Team
Our dedicated team is comprised of professionals who are passionate about connecting homeowners with top-quality, pre-screened home improvement professionals in their area. Meet our team:
- Ralph Harris, CEO
- Erwin Dass, Publisher & General Manager
- Rachel Verdugo, Controller & Office Manager
- Crystal Tovar, Sales Manager
- Charles Musick, Production Supervisor
- Dene Glamuzina, Art Director
- Francisco Baquero, Graphic Designer
- Laura Fama, Sales Administrator
- Alan Fuller, Marketing Consultant
- Gary McNeill, Marketing Consultant
- Jeannie Stewart, Marketing Consultant
- Olivia Oh, Office Administrator
- Evan Krichman, Marketing Consultant
A Winning Formula for Quality Leads
TheHomeMag Southern California provides our advertisers with a cost-effective way to reach the ideal customer by only mailing to buyers who have the desire and means to improve their homes. For over a decade, our formula for success has been refined to deliver the results you are looking for.
Growing Home Improvement Market
The home improvement industry is experiencing unprecedented growth, and we are proud to be at the forefront of this trend. With a focus on quality leads and effective marketing, we are committed to helping local businesses succeed and grow.
Conclusion
TheHomeMag is committed to delivering high-quality content, effective marketing, and personalized service to our advertisers and readers. We are passionate about supporting local businesses and helping homeowners connect with the best contractors in the industry. With over 15 years of experience and a team of dedicated professionals, we are the go-to source for home improvement solutions in Southern California.
Inaccurate Use of Personal Information
Several reviewers have expressed concerns about the use of their personal information without permission. Angela Bingham and MrSeth both state that they have never given their personal information to the magazine, yet they continue to receive junk mail. The reviewers believe that the magazine is in violation of California privacy laws, specifically CA Civil Code 1798.83 "Shine the Light".
Difficulty with Unwanted Subscriptions
Bob S. has struggled for over two years to stop receiving the magazine, and was only able to successfully cancel his subscription by contacting the General Manager, Irwin, directly. This highlights the difficulty that some reviewers have had in terminating their unwanted subscriptions.
Positive Experiences
On the other hand, some reviewers have had positive experiences with the magazine. Erwin D. rates the company 5 stars and praises their product for providing qualified contractors to homeowners. Shannon V., Kathy L., Irene Ramirez, Joan B., John W., and Jenn J. all give the magazine 5 stars, citing numerous leads, excellent customer service, and high-quality contractors.
Contractor Quality Concerns
Kathy L. warns other homeowners about the quality of the contractors listed in the magazine. She cautions that the magazine does not properly screen contractors, and recommends that homeowners check the licenses and credentials of any contractor they consider hiring.
Poor Customer Service
Zach M. has a very negative experience with the company, citing unprofessional staff and poor customer service. He warns that the company may not last much longer.

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