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Transforming Spaces, One Tile at a Time

At Once Upon a Tile, we take pride in being the premier tile showroom of Massachusetts, offering an incredible selection of decorative tile, handcrafted by many artisans. Our team of designers is dedicated to assisting you in creating an original and expressive interior setting, at a moderate price.

Our Story

Established in 1985, Once Upon a Tile has been the go-to destination for homeowners, designers, and contractors seeking exceptional tile and stone products. We showcase top manufacturers whose tile and stone come from around the world, along with a plethora of creative artists who offer uniquely handcrafted and painted tiles from small studios around the country.

Our Services

We understand that every project is unique, and that's why we offer a range of services to cater to your specific needs. Our designer consultation service allows you to work one-on-one with our trained staff to find the perfect tile to suit your tastes, style, and budget. We also provide layouts and mock-ups to help you visualize your project, ensuring that you get the perfect outcome. For a seamless installation, we recommend our team of professional installers who have years of experience and a passion for their craft.

Inspiration Gallery

Explore our inspiration gallery, where you'll find a vast collection of stunning tile and stone designs, showcasing the latest trends and styles. From kitchen tile backsplashes to swimming pool floors, our gallery is designed to inspire and spark creativity.

Visit Our Showroom

Located at 12 Westminster St. Fitchburg MA 01420, our showroom is open for full service, Monday to Saturday. We invite you to come and experience a world where tile and stone blend to create unparalleled function and beauty. Appointments can be scheduled beyond regular store hours, and we're always happy to accommodate your needs.

Reviews
Positive: The staff at Once Upon a Tile were often praised for their expertise, helpfulness, and friendliness, and the store's extensive tile selection and high-quality installation services were also highly praised.
Negative: Some customers reported poor customer service, including sarcastic comments and unreturned phone calls, and issues with installation, such as messy work sites and missed areas.

Tile Selection and Quality

Once Upon a Tile offers an extensive selection of tile, including unique and high-end options that impressed many customers. The staff, particularly Ashley and Gab, were praised for their expertise and ability to help customers find the perfect tile for their projects.

Installation Services

Chad, the installer, received high praise for his quality workmanship, attention to detail, and honesty. However, there were some issues with installation, including a customer who reported being left with a messy kitchen and a minor area that was missed during grouting.

Customer Service

The staff at Once Upon a Tile were often described as helpful, friendly, and knowledgeable. However, there were some instances of poor customer service, including a customer who was told they would not be helped until a later time and another who received a sarcastic comment when they brought an issue to the staff's attention.

Parking and Store Appearance

Some customers mentioned that the parking at Once Upon a Tile was awkward or limited, and that the store's exterior appearance did not reflect the quality of the products and services inside.

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