Identity Design

Identity Design PLLC is a creative firm that thrives on passion for design. We believe that the best buildings come from a deep understanding of their surroundings and the people who will occupy them. Our mission is to provide exceptional architectural design that not only meets but exceeds our clients' expectations.

Our approach to design is centered around creating a space that reflects you - your Identity. We understand that every project is unique and that our clients have different needs and priorities. Therefore, we encourage our clients to be active participants in the design of their homes. We listen to your thoughts, priorities, and dreams, and collaborate in the design of a meaningful space for you and your family.

We are dedicated to helping our clients get the best possible home for their investment. We will look beyond your immediate requirements and ensure that your home is flexible enough to adapt to changing needs.

Our culture at Identity Design PLLC is centered around personalized experience. Each client receives a tailored experience, dealing directly with the architect in all aspects of the project. We have a talented network of specialists available to help as needed, allowing the perfect team to be tailored to each project.

We do not rigidly advocate for a particular style, instead, we let the design of each project evolve from the evaluation of your site, your programmatic and spatial needs, and your lifestyle. We refer to vernacular precedents when considering building scale, proportions, massing forms, materials, and the neighborhood context. With additions, we strive to achieve a result that feels like it "has always been there".

Our Services

Identity Design PLLC offers a wide range of services for all your home renovation, interior design, commercial design-build, and residential architecture Rochester needs. We provide full service from consultation, blueprinting, drafting, designing, space lay-outing, renovation, construction, to document preparation.

For building owners, we offer planning and programming, building design, interior design and finishes, construction documents, construction observation, CAD drafting, permit drawings, space planning, graphics and signage, and church sanctuary fitments.

For general contractors, we provide design construction and permit documents, construction phase services, and project or time-period based contract.

For architects, we offer project or time-period based contract, specifications, code reviews, CAD drafting, and permit drawings.

Our services are designed to meet the needs of our clients and ensure that they get the best possible results for their projects.