Business Details
Your Trusted Interior Design Partner in San Francisco
At Eye for Pretty, we specialize in crafting beautiful, functional, and modern interiors tailored to the needs of busy families across the San Francisco Bay area and beyond. Our approach combines a natural eye for quality with a learned skill in assembling elements that feel both intentional and effortless. We prioritize timeless furnishings, rich textures, and California casual luxury finishes to create spaces that reflect the unique personalities of our clients. Founded by Nicole Salceda, our team is hand-picked for their talent and dedication to delivering exceptional customer service. We collaborate closely with clients from initial consultation through final installation, ensuring every detail aligns with their vision.Our expertise extends to full-service design, e-design for out-of-area clients, furniture installation, and new construction or remodel projects. We are committed to enhancing lives through thoughtful design that balances aesthetics with practicality. Our work has been featured in prominent publications such as Rue Magazine, Veranda, and Real Simple, underscoring our reputation for excellence. With years of combined experience, we bring a deep understanding of design principles and a passion for creating spaces that stand the test of time.
Services
Full Service Design
E-Design
Studio Sessions
Furniture Installation
New Construction & Remodels
Highlights and features
- We specialize in warm minimalist interiors tailored to family needs.
- Our process includes personalized consultations and detailed design boards.
- We manage projects from concept to final installation.
- Our team has been featured in top design publications.
- We offer e-design services for clients outside the Bay Area.
What people say
Attention to detail
Personalized approach
Functional yet stylish
Exceptional customer service
Timely execution
Services
Full Service Design
Our full-service design offering creates tailored interiors from concept to completion. We begin with an in-depth consultation to understand your lifestyle and preferences. Our team develops custom design boards, selects materials and furnishings, and manages all aspects of implementation. This service includes collaboration with contractors, site visits, and final styling to ensure every detail meets your vision.
E-Design
E-Design provides expert guidance for clients outside the Bay Area. We start with an online consultation and questionnaire to assess your needs. Our team creates custom design boards and space layouts, followed by a curated shopping list of furnishings and accessories. This service includes one round of revisions to ensure your complete satisfaction with the design concept.
Furniture Installation
Our furniture installation service transforms spaces through strategic placement and sourcing. We assess your current layout, recommend optimal furniture arrangements, and source new pieces to complement your existing decor. The process includes design boards, procurement, and professional installation to create cohesive, inviting environments that reflect your personal style.
New Construction & Remodels
We specialize in designing and executing new construction and remodeling projects that maximize functionality and aesthetics. Our team collaborates with contractors to develop detailed plans, select materials, and oversee implementation. From initial concept through final touches, we ensure seamless integration of design elements while adhering to timelines and budgets for complete home transformations.
Studio Sessions
Studio Sessions offer one-on-one design consultations with our expert team. Bring your project plans, material samples, or design challenges for personalized guidance. These hour-long sessions provide actionable solutions to overcome design obstacles, with recommendations tailored to your specific space and style preferences to help move your project forward effectively.
People
Nicole Salceda
Founder & Lead Designer
Nicole Salceda founded Eye for Pretty after transitioning from elementary education to interior design. Her warm minimalist style and commitment to accessible luxury have earned recognition in top design publications. She personally oversees all projects, bringing expertise in creating functional, beautiful spaces that reflect clients' lifestyles.
Questions
What areas do you serve?
We primarily serve the San Francisco Bay area but offer e-design services for clients nationwide.
What design styles do you specialize in?
Our signature style combines California casual luxury with warm minimalism, featuring timeless furnishings and rich textures.
Do you work on both new construction and remodeling projects?
Yes, we handle both new construction and remodeling projects, providing comprehensive design solutions from concept to completion.
Can I purchase furnishings through your services?
We offer furniture sourcing, layout planning, and installation services to complete your space with curated, long-lasting pieces.
How does the e-design process work?
Our e-design process starts with an online consultation, followed by custom design boards, space layouts, and a curated shopping list for you to implement at your convenience.
Are studio consultations available?
We offer one-hour studio sessions for personalized design advice, though availability may vary based on our current schedule.
