Ralph's Hardwood Floor

Since 1965, Ralph's Hardwood Floors has been a family-owned and operated business dedicated to providing exceptional hardwood flooring solutions throughout Wisconsin. We take pride in our rich history, starting from a humble garage operation to our current team of 40 experienced professionals. Over the years, we've grown to offer a comprehensive range of flooring options to suit any home or business, including site-finished floors, prefinished hardwood, and stylish wood-look luxury vinyl.

Our History: Built on Dedication and Craftsmanship

The story of Ralph's Hardwood Floors began with Ralph Lorenz, the company's founder. Driven by unwavering dedication and a passion for quality craftsmanship, Ralph established his business in 1965. He tackled projects with unwavering commitment, working late nights, weekends, and even venturing as far as Alaska to fulfill his clients' needs. This dedication to hard work and timely project completion laid the foundation for the company's future success.

In 1992, Ralph's son, Rod, took the reins, embracing his father's legacy while introducing his own vision for the business: the "Ralph's Experience." Rod understood that the key to customer satisfaction lay in the hands of his loyal team. He instilled a philosophy of prioritizing the "small stuff, " ensuring every customer felt valued and every floor installation was a work of art.

The Ralph's Experience: A Commitment to Quality and Service

At Ralph's Hardwood Floors, our commitment to excellence extends beyond just the installation of beautiful floors. We strive to create a personalized experience for every client. Our talented floor consultants take the time to listen to your individual needs and preferences, helping you navigate the world of flooring choices and find the perfect solution for your style and budget.

Our Team: Homegrown Professionals Driven by Passion

We are deeply rooted in the community of Black Creek, a small, rural town. Our team is comprised of skilled artisans, many of whom hail from local farming backgrounds. Their hard work ethic, attention to detail, and ability to problem-solve have been invaluable assets to our company. We pride ourselves on employing our installers directly, ensuring a consistent level of professionalism and expertise. With our crew leaders boasting an average of 15 years of experience, you can be confident that your flooring project is in capable hands.

Beyond Installation: Lasting Customer Support

The Ralph's Experience doesn't end with the installation of your new floor. We are dedicated to providing ongoing support and addressing any concerns you may have, no matter how small or when they arise. We believe in building lasting relationships with our customers, ensuring your complete satisfaction for years to come.