Business Details
50+ Years
experience
Trusted Architects for Commercial & Automotive Design
Founded in 1963, our firm has built a legacy of excellence in architecture and design. Guided by core values of innovation, family, grace, service, and drive, we deliver solution-focused architectural solutions across commercial, automotive, and brand environments. With expertise spanning six decades, 85+ employees, and licensure in 40 states, we combine global insights with localized execution to create spaces where businesses thrive.Our collaborative approach addresses complex challenges while maintaining a commitment to client relationships, evidenced by partnerships with industry leaders like Stellantis and BMW. Headquartered in Houston, we extend our reach through offices in Austin, California, and beyond, completing thousands of projects worldwide.
Services
Automotive Architecture
Interior Design
Brand Architecture
Commercial Architecture
Master Planning
Medical Office Buildings
Mixed-Use Development
Multifamily Housing
Retail Design
Urban Design
Details
- Year established: 1963
Highlights and features
- We offer 62+ years of architectural experience with licensed professionals in 40 states
- Our team includes 10+ licensed architects and 5+ registered interior designers
- We maintain a client-centric approach proven through 4-year phased project execution
- Our global reach spans 16 countries while retaining local market expertise
- We combine automotive design specialization with diversified commercial capabilities
What people say
Exceeded expectations
Delivered on time and on budget
Exceptional professionalism
Monumental task execution
Beautiful facility transformation
Services
Automotive Architecture
Specializing in automotive facility design since 1963, we create brand-compliant dealerships for all major manufacturers. Our expertise spans from concept development to final construction, optimizing every square foot for customer experience and operational efficiency. With 55+ years of experience and 700+ automotive projects, we combine industry knowledge with innovative solutions to meet evolving automotive retail demands.
Interior Architecture
We craft purpose-driven interior environments that reflect corporate culture while enhancing functionality. Our team addresses health, safety, and welfare requirements across corporate offices, medical facilities, and retail spaces. Through collaborative design processes, we deliver flexible solutions that adapt to changing business needs while maintaining aesthetic excellence and operational practicality.
Brand Architecture
Our brand architecture services translate corporate identities into physical spaces that strengthen brand presence. We develop scalable environments for manufacturers and retailers, focusing on cohesive design that protects brand image. By partnering directly with corporate executives, we create memorable experiences that align with brand values while ensuring compliance with corporate design standards.
Commercial Architecture
We provide comprehensive commercial architecture solutions for office buildings, industrial facilities, and mixed-use developments. Our approach balances investment returns with user experience, creating efficient spaces that meet modern demands. With expertise in multifamily housing and warehouse design, we deliver tailored solutions that address specific market requirements while maintaining aesthetic excellence.
Master Planning
Our master planning services create strategic frameworks for large-scale developments through iterative design processes. We integrate land use, transportation, and infrastructure considerations to optimize project outcomes. This approach ensures cohesive development that supports long-term growth while addressing immediate functional requirements across diverse project types.
People
Steven Craney
Managing Principal, Partner
Leading the firm since the mid-2000s, Steven continues Fred Goree's legacy through innovative architectural solutions. He maintains the family-driven leadership approach while expanding the firm's national reach through strategic partnerships.
Andy Simpson
Chief Operating Officer, Principal
With architectural licensure in multiple states, Andy oversees operational excellence while maintaining design integrity. He ensures project delivery aligns with the firm's core values of service and innovation across all market sectors.
Keith Messick
Principal
A licensed architect with LEED and NCIDQ certifications, Keith leads design initiatives that combine sustainability with functional excellence. He mentors emerging professionals while maintaining the firm's commitment to architectural innovation.
Julian Arango
Director of Architecture
As AIA-certified architectural director, Julian guides design teams in creating award-winning solutions. He focuses on maintaining the firm's reputation for excellence while advancing technical capabilities through modern design approaches.
Rachel Koehring
Director of Marketing
Rachel leads brand strategy and communications, ensuring consistent market positioning across all platforms. She manages the firm's thought leadership initiatives while maintaining alignment with business development goals.
Questions
What architectural services does Goree offer?
We provide automotive dealership design, commercial architecture, interior design, brand architecture, and master planning services for clients nationwide and internationally.
Which industries do you specialize in?
Our primary focus areas include automotive facilities, commercial office buildings, mixed-use developments, medical offices, and brand-driven retail environments across 16 countries.
How long have you been in business?
Since our founding in 1963 by Fred Goree, we've maintained architectural excellence for 62 years with continuous family leadership.
Do you work outside the United States?
Yes, we've completed projects in 16 countries while maintaining our Houston headquarters and regional offices across the United States.
What makes your automotive design different?
With 55+ years of experience and 700+ automotive projects, we combine brand compliance expertise with innovative solutions for dealerships and manufacturing facilities.
How do you handle complex projects?
Our phased approach manages complexity through dedicated project managers, maintaining quality control from concept design to final construction completion.
