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Business Details
27 Years
experience
Your Trusted Custom Home Builder in Northern Michigan
Rooted in Northern Michigan since 1999, W.B. Builders has established itself as a trusted full-service residential construction firm. Our team brings decades of combined experience to every project, specializing in custom home builds, additions, and remodels across Charlevoix, Boyne City, Walloon Lake, and surrounding areas. We prioritize local partnerships, employing regional workers and sourcing materials from nearby suppliers to strengthen community ties. Our 20+ full-time professionals operate from a dedicated 10,000 sq ft facility, enabling indoor project initiation that streamlines timelines and protects materials.

We maintain rigorous quality control through verified licensed subcontractors for specialized trades while upholding transparent communication throughout the building process. With deep expertise in navigating local regulations and zoning requirements, we guide clients through every phase from initial design to final walkthrough. Our commitment to habitual integrity ensures every home reflects the owner's vision while maintaining timeless quality and practical functionality. This philosophy has earned us longstanding relationships with municipalities, lenders, and county agencies across Northern Michigan.
Services
General Contracting Project Management Custom Cabinetry Property Management Budgeting & Estimating Framing & Siding Finished Carpentry
Details
  • Year established: 1999
Highlights and features
  • We've built homes and community relationships across Northern Michigan for 25+ years
  • Our 10,000 sq ft facility enables indoor project initiation for improved timelines
  • We maintain 20+ full-time professionals and verified licensed subcontractor partnerships
  • We specialize in navigating complex local zoning and permitting requirements
  • Our process emphasizes transparent communication with detailed documentation at every stage
Services
General Contracting
Our comprehensive general contracting service manages every aspect of residential construction from foundation to finish. With 25 years of experience and a team of 20+ professionals, we coordinate all phases of building while maintaining strict quality control through verified licensed subcontractors. Our process emphasizes transparent communication and detailed documentation throughout the project lifecycle.
Custom Cabinetry
We create bespoke cabinetry and interior woodwork tailored to each home's unique design requirements. Our master carpenters combine traditional craftsmanship with modern techniques to produce functional art pieces that enhance any living space. Each creation receives the same attention to detail regardless of project scale or complexity.
Project Management
Our dedicated project managers oversee timelines, budgets, and quality assurance for residential builds of all sizes. With decades of combined experience, our team ensures seamless coordination between architects, subcontractors, and homeowners while maintaining compliance with local regulations and zoning requirements throughout Northern Michigan.
Property Management
We offer comprehensive property management services for seasonal and year-round residences. Our team handles maintenance coordination, permitting, and long-term care planning to preserve property value. This service extends our commitment to quality beyond initial construction through ongoing support for homeowners.
Budgeting & Estimating
Our detailed budgeting service provides accurate cost projections and financial planning for residential construction projects. We help clients understand cost drivers while maintaining design integrity. This service includes transparent documentation and ongoing financial tracking throughout the building process.
People
William Brown
President & Owner
With over 40 years in construction, William founded W.B. Builders in 1998. He personally oversees projects, maintaining hands-on involvement while cultivating a company culture rooted in pride and excellence. His leadership emphasizes listening, honest building, and treating every home as if it were his own.
Blair Brown
Vice President
Bringing 30+ years of construction industry experience, Blair oversees business operations and team strategy. His background in contractor sales and leadership ensures efficient project execution and strong relationships with suppliers and subcontractors across Northern Michigan's building community.
Michele Howard
Director, Finance and Office Operations
With 20+ years in financial management, Michele ensures operational efficiency and financial accuracy. Her expertise in construction accounting and business administration maintains organizational clarity while supporting both team operations and client relationships through dependable systems and clear communication.
Jason Scheffler
Senior Project Manager
With 35+ years in construction, Jason leads complex residential builds from planning to completion. His comprehensive understanding of construction management ensures precise coordination between clients, architects, and trade partners while maintaining strict adherence to schedule, budget, and quality standards.
Paul Whisker
Lead Interior Master Carpenter
With 30+ years of experience, Paul specializes in creating custom interior woodwork and cabinetry. His attention to detail and commitment to quality transforms client visions into tangible, enduring features that elevate each home's unique character and functionality.
Questions
What areas do you serve for home construction?
We serve Charlevoix, Boyne City, Walloon Lake, Advance, Horton Bay, East Jordan, and Petoskey areas of Northern Michigan.
How long have you been building homes in Northern Michigan?
We've been building homes and relationships across Northern Michigan since our founding in 1999.
What types of home projects do you handle?
We specialize in custom home builds, additions, and full remodels for year-round residences and seasonal retreats.
Are you licensed and insured for construction projects?
Yes, we maintain proper licensing and insurance with verified credentials for all our subcontractors.
How do you handle project timelines and budgets?
Our dedicated project managers use detailed planning and transparent communication to maintain schedules and budget adherence.
Can you work with my existing architectural plans?
Yes, we collaborate with architects and can execute projects from existing plans while offering value engineering suggestions.