Elevate Your Space, Elevate Your Life
Crafting Timeless Elegance: Our Commitment to Quality Craftsmanship
At Asher Flooring, we believe that hardwood flooring is more than just a surface beneath your feet - it's a testament to timeless elegance and enduring quality. With a steadfast commitment to superior craftsmanship, we take pride in every plank we produce, ensuring that each piece embodies the perfect fusion of artistry and functionality. From the selection of premium-grade lumber to the final finishing touches, our craftsmen adhere to uncompromising standards of quality at every step of the manufacturing process.
Our hardwood flooring is built to withstand the test of time, with expert construction techniques and premium finishes that ensure lasting beauty and performance for years to come. We understand that the beauty of hardwood lies in its natural imperfections and unique grain patterns. That's why we pay meticulous attention to detail, hand-selecting each piece of wood to showcase its inherent beauty and character. Whether it's a rich walnut or a classic oak, every board tells its own story, adding depth and richness to your space.
Quality craftsmanship is not just about aesthetics - it's also about durability and longevity. Our hardwood flooring is designed to maintain its allure even in the face of daily wear and tear. From high-traffic areas to cozy corners, our floors are designed to maintain their allure even in the face of daily wear and tear. When you choose Asher Hardwood Flooring, you're not just investing in hardwood flooring - you're investing in a legacy of quality craftsmanship and unparalleled expertise.
Our Promise
At Asher Flooring, we stand by the quality of our work and the materials we use. We will only work with the best materials available and provide a one-year guarantee on all labor. We will never compromise quality for time and give our clients realistic schedules that accommodate their daily lives. We strive for honest customer service and quality craftsmanship.
Meet Our Founder, Jeffrey Becker
With over 20 years of experience in the hardwood flooring industry, Jeffrey Becker is not just a business owner but a passionate craftsman dedicated to elevating spaces with the timeless beauty of hardwood. His journey began with a love for woodworking, honing his skills and knowledge to become a master of his craft. Jeffrey's commitment to quality, innovation, and customer satisfaction serves as the cornerstone of Asher Flooring's success.
Choosing the Right Finish for Your Hardwood Flooring
At Asher Flooring, we offer two types of finishes for your hardwood flooring: oil-based and water-based. Each finish has its unique characteristics and benefits that cater to different client preferences and requirements.
*Oil-Based Hardwood Flooring Finish:*
1. Appearance: Oil-based finishes tend to give wood a warmer, richer tone compared to water-based finishes. They can enhance the natural beauty of the wood and provide a deeper, more traditional look.
2. Durability: Oil-based finishes generally offer excellent durability and resistance to wear and tear. They penetrate the wood fibers deeply, creating a strong protective layer that can withstand heavy foot traffic and other stresses.
3. Application: Oil-based finishes typically require longer drying times between coats compared to water-based finishes. They may also have a stronger odor during application and longer curing times before the floor can be used.
4. Maintenance: While oil-based finishes are durable, they may require more frequent maintenance compared to water-based finishes. Periodic reapplication of oil or wax may be necessary to maintain the finish's appearance and protection.
*Water-Based Hardwood Flooring Finish:*
1. Appearance: Water-based finishes tend to have a clearer, more natural appearance compared to oil-based finishes. They preserve the wood's original color and grain, making them ideal for lighter wood species or for maintaining a more contemporary aesthetic.
2. Durability: Water-based finishes offer excellent durability and resistance to wear and scratches. They form a strong protective layer on the surface of the wood, providing long-lasting protection against everyday use.
3. Application: Water-based finishes typically have faster drying times and lower odor compared to oil-based finishes. They are easier to apply and clean up, making them a preferred choice for DIY projects or in environments where strong odors are a concern.
4. Maintenance: Water-based finishes generally require less maintenance compared to oil-based finishes. They may not need to be reapplied as frequently and can often be cleaned with mild soap and water.
Daily Cleaning
To keep your Asher Hardwood Flooring looking its best, we recommend sweeping or vacuuming regularly to remove dirt, dust, and debris from your hardwood floors. Use a microfiber mop lightly dampened with water or a pH-neutral hardwood floor cleaner for deeper cleaning.
Excellent Experiences with Asher Flooring
Professionalism and Quality Work
The majority of reviewers had an exceptional experience with Asher Flooring, praising Jeffrey's professionalism, knowledge, and attention to detail. They appreciated his ability to explain the process, answer questions, and provide guidance on stain selection. Many mentioned that he was easy to communicate with, punctual, and tidy, leaving the house in great shape.
Outstanding Results
Reviewers were thrilled with the final results, describing the refinished floors as "amazing, " "beautiful, " and "outstanding." They noted that Jeffrey's workmanship was of high quality, and he was able to remove imperfections, restore original hardwood flooring, and even match new pieces to blend seamlessly with existing floors.
Customer Service and Communication
Customers appreciated Jeffrey's responsiveness, reliability, and commitment to meeting deadlines. He was described as "very responsive, " "easy to work with, " and "having a passion for his work." Reviewers valued his honesty and transparency throughout the process, keeping them informed about the project's progress.
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