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Business Details
32 Years
experience
Trusted Residential Roofing Services in Austin
Founded in 1994 by Victoria Toler, our company has built a reputation for excellence in residential and commercial roofing services across Austin and surrounding areas. With over 25 years of combined family expertise, we prioritize quality craftsmanship, customer satisfaction, and transparent communication. Our team follows rigorous procedures to ensure durable installations and repairs, using premium materials from trusted suppliers.

We specialize in addressing hail and storm damage, offering free estimates and personalized solutions tailored to each client's needs. Our commitment to ethical practices, attention to detail, and community-focused approach have made us a trusted choice for roofing services in Central Texas.
Services
Roof Replacement Roof Repair Free Estimates Residential Shingles Storm Damage Repair Roof Ventilation Hail Damage Assessment Commercial Roofing Re-Roofing Projects
Details
  • Year established: 1994
Highlights and features
  • We offer 25+ years of local roofing expertise in Austin's climate
  • Family-owned business with proven quality control processes
  • Free no-obligation estimates with transparent pricing
  • Use premium materials from top national roofing suppliers
  • Comprehensive cleanup and post-job inspection guarantee
What people say
Knowledgeable, professional Great guy to work with Excellent job Highly recommended Very impressed
Services
Roof Replacement
We specialize in complete roof replacement for residential and commercial properties. Our process includes thorough structural assessment, removal of damaged materials, and installation of premium shingles. We follow strict quality control procedures to ensure proper ventilation and water resistance, with comprehensive cleanup included.
Roof Repair
Our expert technicians identify and fix roof leaks and storm damage. We perform detailed inspections to locate hidden issues, repair damaged areas, and reinforce vulnerable sections. Emergency services address immediate concerns while ensuring long-term protection against future weather events.
Free Estimates
We provide no-obligation cost assessments with transparent pricing. Our team visits your property to evaluate roof condition, discuss material options, and deliver detailed written estimates. This includes explaining warranty packages and helping select appropriate shingle styles for your home.
Storm Damage Repair
Specialized services for hail and wind damage recovery. We conduct thorough inspections, document damage for insurance claims, and perform complete repairs using manufacturer-certified materials. Our team understands local building codes and insurance requirements for proper claim processing.
Residential Shingles
We offer premium asphalt shingle options including 3-tab and dimensional styles. Our selection includes various colors and textures to complement different exterior designs. We help homeowners choose appropriate materials based on durability, aesthetics, and climate considerations.
People
Victoria Toler
Founder
Founded The Roof Lady in 1994 after learning roofing from her contractor husband. Built the business through referrals and repeat work before transitioning to retirement in 2017.
Ellis Toler
Owner
Second-generation owner with construction science degree from Texas State University. Has managed operations since 2017, maintaining the company's commitment to quality and customer satisfaction.
Questions
What is the re-roofing process?
Our six-step process includes scheduling, property protection, old material removal, structural inspection, new installation, and complete cleanup with magnet sweep.
Can I install new shingles over old layers?
We strongly advise against layering due to structural concerns, accelerated wear, and potential inspection issues during home sales.
What are storm chasers and why avoid them?
Out-of-town contractors may offer lower prices but often lack local accountability, proper insurance, and quality installation standards.
How does hail damage affect roofs?
Hail causes granule loss and hidden damage that may not immediately leak but reduces roof lifespan and requires professional assessment.
What payment options do you accept?
We accept checks, money orders, and major credit/debit cards with clear payment terms outlined in your estimate.