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Business Details
50+ Years
experience
Premium Cork Flooring & Underlayment Solutions
At We Cork, we are proud to continue a legacy of excellence in cork products that began in Sweden in 1868. Our journey began with Hjalmar Lalle Wicander, who brought his family's expertise in cork to Exeter, New Hampshire, where our headquarters remains today. As a fifth-generation family business, we are dedicated to providing high-quality cork flooring, underlayment, wall coverings, and accessories that combine sustainability with exceptional performance. Our cork is sourced from Portugal and the Mediterranean, ensuring premium quality and environmental responsibility. We serve both residential and commercial clients nationwide and in Canada, offering products that deliver acoustic insulation, thermal regulation, and unmatched comfort. Our commitment to innovation is reflected in our patented WECU underlayment, which has set industry standards for sound control and stress crack protection since 1978.

We believe in treating every customer like family, providing personalized service and technical expertise to ensure successful installations. Our product portfolio includes floating and glue-down flooring options, expansion joints, and decorative wall coverings designed to meet diverse architectural needs. Through decades of experience, we have become a trusted partner for dealers, contractors, and homeowners seeking durable, eco-friendly solutions. Our passion for cork's natural benefits drives us to educate customers through comprehensive resources, including installation guides, maintenance tips, and comparative analyses that highlight cork's advantages over other materials.
Services
Cork Flooring Cork Underlayment Wall Coverings Expansion Joints Cork Handbags
Details
  • Year established: 1975
Highlights and features
  • We offer fifth-generation expertise in cork manufacturing and application
  • Our patented WECU underlayment has a flawless track record since 1978
  • We provide nationwide distribution across the US and Canada
  • Our products combine sustainability with proven performance benefits
  • We maintain direct technical support for installation and application questions
Services
Cork Flooring
Our cork flooring combines sustainability with exceptional performance, offering natural acoustic insulation, thermal regulation, and comfort. Available in floating and glue-down formats, these products resist mold, mildew, and allergens while providing resilient durability for residential and commercial spaces. The material's natural elasticity reduces joint strain and recovers from indentation over time.
Cork Underlayment
WECU cork underlayment provides superior sound control and stress crack protection for ceramic tile, marble, and hardwood installations. This patented solution has maintained a flawless performance record since 1978, offering thermal insulation benefits when used with radiant heating systems. Its density ensures effective sound dampening while maintaining dimensional stability.
Cork Wall Coverings
Natural cork wall coverings provide acoustic benefits and temperature regulation for residential and commercial spaces. Available in Bark and Brick patterns, these sustainable materials offer sound absorption, moisture resistance, and hypoallergenic properties. Ideal for media rooms, hospitality venues, and healthcare facilities seeking eco-friendly decorative solutions.
Cork Expansion Joints
Weather-resistant cork expansion joints provide durable sealing solutions for concrete construction projects. Designed to compress under load without bulging, these joints accommodate movement in roads, bridges, and buildings while resisting dirt accumulation. The natural material's longevity reduces maintenance requirements compared to synthetic alternatives.
Cork Handbags
Handcrafted cork handbags combine sustainability with modern design, featuring water-resistant and hypoallergenic properties. Made from renewable cork oak bark harvested every nine years, these lightweight accessories offer durability and unique natural textures while supporting environmentally responsible production practices.
People
Tina Wicander Crossland
President & Owner
Fifth-generation cork industry leader continuing the family legacy established in Sweden in 1868. Oversees We Cork's operations in Exeter, New Hampshire, maintaining commitment to quality and sustainability while expanding nationwide distribution.
Questions
What makes cork flooring sustainable?
Cork comes from renewable bark harvested every nine years without harming cork oak trees, which can live over 200 years. Our products use natural, biodegradable materials with low environmental impact.
Can cork flooring withstand heavy furniture?
Cork has natural elasticity that allows it to recover from indentation over time. Using furniture coasters and felt pads helps protect the surface while maintaining the floor's longevity.
Is cork suitable for bathrooms?
Glue-down cork flooring works well in bathrooms when properly sealed. We recommend caulking around fixtures and applying additional urethane coating for moisture protection in wet areas.
How does cork perform with radiant heating?
Our cork flooring is compatible with radiant heating systems. The material's thermal insulation properties help maintain efficiency, but we recommend maintaining surface temperatures below 85°F for optimal performance.
What maintenance does cork flooring require?
Regular vacuuming and damp mopping with mild cleaners maintain cork floors. Avoid wax-based products for polyurethane finishes. Refinishing may be needed for worn wax-finished floors after many years of use.
How does cork reduce sound transmission?
The cellular structure of cork absorbs sound waves, reducing noise transfer between rooms and floors. Our WECU underlayment specifically provides sound control solutions for multi-family dwellings and commercial spaces.
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