Business Details
27 Years
experience
Your Trusted Partner for Premium Hardwood Flooring Solutions in Atlanta
Authentic Hardwood Flooring has been mastering the art of hardwood flooring for over 25 years, serving homeowners in Atlanta and surrounding areas. Our team of professionals is committed to delivering quality, excellence, and custom solutions tailored to each client's needs. We source top-of-the-line products and employ highly trained craftsmen who prioritize attention to detail and exceptional customer service. As experts in the Atlanta market, we guide clients through every step of the flooring process, from product selection to installation and refinishing. Our dedication to craftsmanship is evident in our 10-year craftsmanship warranty, which underscores our confidence in the durability and quality of our work.We specialize in solid hardwood, engineered wood, and luxury vinyl plank flooring solutions that enhance both the aesthetic and functional value of residential spaces. Our commitment to innovation ensures we stay current with industry advancements while maintaining time-tested techniques. The company's longevity and reputation are built on consistent delivery of superior results and personalized service. Our team's extensive experience, many with over a decade of service, guarantees reliable execution for projects of any scale. We pride ourselves on treating every home as if it were our own, minimizing disruption while maximizing satisfaction through transparent communication and meticulous execution.
Services
Hardwood Flooring
Luxury Vinyl Plank
Engineered Wood
Floor Installation
Hardwood Refinishing
Buff & Re-Fresh Service
Reclaimed Wood Flooring
Custom Pattern Installation
Floor Sanding
Finish Application
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of specialized expertise in Atlanta's flooring market
- Our 10-year craftsmanship warranty guarantees long-term satisfaction
- Highly trained technicians use industry-leading installation techniques
- Free in-home consultations with personalized product recommendations
- Financing options available for major flooring investments
What people say
Professional team
Outstanding customer service
Top-notch workmanship
Timely completion
Excellent communication
Services
Hardwood Floor Installation
Our hardwood floor installation service combines precision craftsmanship with premium materials for lasting results. Experienced technicians handle solid hardwood, engineered wood, and luxury vinyl plank options. Each project begins with thorough subfloor preparation, including moisture testing and structural repairs. We offer multiple finish options like Bona Traffic HD and European oils for customized protection. The process includes precise plank cutting, seamless pattern matching, and meticulous finishing touches. Clients receive detailed care instructions to maintain their investment. Our 10-year craftsmanship warranty covers all installation work, ensuring long-term satisfaction.
Hardwood Floor Refinishing
Restore your floors' original beauty through our comprehensive refinishing process. We use professional-grade sanders from Clarke and Lagler to remove surface imperfections while preserving wood integrity. Multiple finish options allow customization of sheen level and durability characteristics. The process includes dust containment systems to protect your home environment. Water-based finishes cure quickly (3 hours), while oil-based options provide enhanced durability. Our technicians match existing floor patterns for seamless transitions. The service includes minor repairs to address cracks or gaps in the wood substrate.
Luxury Vinyl Plank Flooring
Luxury vinyl plank (LVP) offers water-resistant durability with authentic wood aesthetics. Our selection includes Coretec and other premium brands suitable for basements and high-moisture areas. Installation requires no sanding or refinishing, making it ideal for quick transformations. The multi-layer construction provides dimensional stability across temperature fluctuations. We offer various textures and patterns that mimic natural wood species. LVP installations include proper acclimation and subfloor preparation for lasting performance. This low-maintenance option comes with manufacturer warranties against wear and fading.
Engineered Wood Installation
Engineered hardwood combines traditional aesthetics with enhanced stability for challenging environments. Our installation process accommodates Atlanta's climate variations through cross-ply construction techniques. We offer pre-finished and site-finished options to match existing decor. The layered design resists warping while maintaining authentic wood characteristics. Installations include proper expansion gap management and moisture barrier application. Clients benefit from our expertise in matching existing floor patterns during transitions. This option provides the look of solid wood with greater installation flexibility.
Buff & Re-Fresh Service
Our Buff & Re-Fresh service extends the life of existing floors through non-invasive restoration. This process removes surface scratches and revitalizes finishes without full refinishing. We use specialized pads and polishing compounds to restore luster while preserving floor integrity. The service includes thorough cleaning and protective coating application. Ideal for maintaining high-traffic areas between major refinishing cycles. Completes in a single visit with minimal disruption to daily routines. Recommended annually to maintain optimal floor appearance and protection.
People
Michael Keroack
Owner and Founder
Michael Keroack founded Authentic Hardwood Flooring in 1999 after 13 years of industry experience. He began his career in Hartford, CT at age 18 and continues to oversee operations while maintaining active involvement in client relations. His leadership emphasizes craftsmanship and customer satisfaction.
Buddy Wofford
General Manager
Buddy Wofford manages day-to-day operations and customer interactions with 18 years of home services experience. He joined Authentic Hardwood Flooring in 2020, bringing expertise in sales training and marketing strategies. His approach focuses on personalized service and client education throughout the flooring process.
Michael Blocker
Operations Manager
Michael Blocker has directed operations since 2015, managing up to 8 installation crews simultaneously. With 20 years of flooring experience, he oversees material procurement, job costing, and trade partnerships. He ensures production efficiency while maintaining quality control standards across all projects.
Ryan Cornett
Sales Consultant
Ryan Cornett serves as primary client consultant with seven years in residential remodeling sales. He guides homeowners through product selection and coordinates with design professionals. His local Atlanta knowledge helps clients make informed flooring decisions that enhance property value and personal comfort.
Rudy Barrientos
Quality Control Manager
Rudy Barrientos transitioned from installer to quality control leadership after 10 years with the company. He ensures compliance with installation standards across all residential projects. With over 20 years in the industry, he maintains relationships with design and remodeling partners to uphold service excellence.
Questions
What makes Authentic Hardwood Flooring different from competitors?
Our craftsmen receive specialized training directly from the owner, with many technicians having over a decade of experience. We combine traditional techniques with modern finishes for superior results.
Do you offer warranties on your work?
Yes, we provide a 10-year craftsmanship warranty covering installation and refinishing work. Manufacturer warranties apply to LVP and engineered products we install.
How long must I wait before using newly installed floors?
Water-based finishes require 3 hours curing time, while oil-based finishes need 4 days. We'll help you choose the best option based on your schedule and usage needs.
Can you match existing wood floors during installation?
Our technicians specialize in seamless transitions between new and existing floors. We'll help select materials that complement your current flooring while maintaining structural integrity.
Do you work on weekends?
Yes, we offer Saturday appointments to accommodate client schedules. Our regular service hours run Monday through Saturday with flexible timing options.
What payment options are available?
We accept credit cards, cash, and checks. Financing options are available through partner lenders with competitive rates and credit-friendly application processes.
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