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Business Details
24 Years
experience
Your Trusted Partner for Architectural & Interior Design Solutions
Dimension IV Madison Design Group is a full-service architectural, interior design, and planning firm dedicated to delivering high-quality, innovative design solutions. Since our founding in November 2002, we have maintained a collaborative approach to every project, working closely with clients to develop creative and cost-effective strategies that meet their unique needs. Our team of licensed architects, certified interior designers, and LEED Accredited Professionals brings decades of combined experience across commercial, residential, civic, and historic restoration projects. We prioritize active engagement throughout the entire project lifecycle, from schematic design to construction administration, ensuring our clients benefit from our expertise at every stage. Our commitment to sustainable design principles, including LEED certification and energy-efficient practices, reflects our dedication to creating spaces that balance functionality with environmental responsibility.

With a diverse portfolio spanning education facilities, senior living communities, hospitality venues, and adaptive reuse projects, we have established ourselves as a trusted partner in the design industry. Our principals remain directly involved in all projects, leveraging their complementary skillsets to maintain consistency and excellence. We specialize in program development, site planning, building evaluations, and space needs assessments, offering comprehensive services tailored to each client's goals. Our focus on client collaboration, technical proficiency, and attention to detail has earned us a reputation for delivering exceptional results. From concept to completion, we strive to create meaningful, enduring spaces that enhance the communities we serve.
Services
Architectural Design Interior Design Sustainable Design Historic Restoration Space Planning Building Evaluation Project Management Site Planning Cost Estimating Construction Administration
Details
  • Year established: 2002
Highlights and features
  • We offer 20+ years of architectural expertise since 2002
  • Our collaborative approach ensures client needs drive every design decision
  • LEED Accredited Professionals guide sustainable building practices
  • Diverse team includes certified interior designers and specialized architects
  • Principals remain actively involved in all projects from start to finish
Associations and certifications
  • LEED
What people say
Exceptional design expertise Collaborative approach Innovative solutions Technical proficiency Client-focused service
Services
Architectural Design
We provide comprehensive architectural design services from concept development to construction documentation. Our team creates innovative solutions for new buildings, renovations, and adaptive reuse projects across commercial, residential, and civic sectors. With expertise in code compliance and life safety analysis, we ensure functional, aesthetically pleasing spaces that meet client needs.
Interior Design
Our interior design services focus on optimizing space functionality while creating visually appealing environments. We handle space programming, FF&E specification, and materials selection for office, hospitality, and residential projects. Certified interior designers work closely with clients to develop customized solutions that enhance user experience and support operational requirements.
Sustainable Design
We integrate sustainable design principles through LEED certification guidance and EnergyStar compliance. Our services include rain garden implementation, energy efficiency analysis, and material reuse strategies. LEED Accredited Professionals help clients achieve environmental goals while maintaining budgetary constraints for new construction and renovation projects.
Historic Restoration
Specialized historic architecture services include building research, documentation, and restoration design. We preserve architectural heritage while incorporating modern functionality through adaptive reuse solutions. Our team handles feasibility studies and code compliance analysis for historic buildings requiring renovation or expansion.
Project Management
We offer end-to-end project management from conceptual budgeting to construction administration. Our services include scheduling, quality control, and contractor coordination. With active principal involvement throughout the process, we ensure projects stay on schedule and within budget while maintaining design integrity.
People
Jim Gersich
Principal / Architect
Licensed architect with extensive experience in commercial and civic projects. Focuses on client collaboration and technical execution from design through construction phases.
Sheila Ace
Principal / Operations
Manages firm operations with emphasis on process efficiency and project delivery systems. Brings expertise in architectural practice management and client relations.
Tina Gordon
Principal / Marketing Manager / Interior Designer
Certified interior designer leading marketing initiatives. Combines design expertise with strategic business development to enhance client engagement and brand visibility.
Ray White
Principal / Architect
Experienced architect specializing in educational facilities and community projects. Focuses on creating functional spaces that meet evolving institutional needs.
Tracey Mac Murchy
Principal / Architect
Architect with expertise in residential and mixed-use developments. Specializes in translating client visions into practical, code-compliant building solutions.
Questions
What architectural services do you offer?
We provide full-service architectural design including new construction, renovations, adaptive reuse, and historic restoration projects across commercial, residential, and civic sectors.
Do you handle interior design projects?
Yes, our certified interior designers offer space planning, FF&E specification, and materials selection services for office, hospitality, and residential environments.
Are you experienced with sustainable design?
Our LEED Accredited Professionals implement green building strategies including energy efficiency, water conservation, and material reuse across all project types.
How do you manage construction projects?
We provide comprehensive project management from budgeting to construction administration, with principals directly involved throughout the entire process.
What geographic areas do you serve?
While based in Madison, WI, we work on projects throughout Wisconsin including Verona, LaCrosse, Kenosha, and Wausau locations.
Can you handle historic building restoration?
Yes, we specialize in historic architecture with services including building research, code compliance analysis, and adaptive reuse solutions for heritage structures.