Business Details
50+ Years
experience
Custom Luxury Home Builders in Wisconsin
Ruebl Builders has been handcrafting custom homes in Wisconsin since 1949, serving communities from Lake Geneva to Hartford. Our philosophy centers on core values such as listening, communication, organization, relationship-building, honesty, and integrity, all underpinned by an unwavering commitment to quality. We specialize in luxury custom homes, lake homes, timber frame construction, and sustainable building practices, utilizing the latest technologies and materials. Our family-run business ensures personal involvement at every stage, from design to construction, offering full design/build options with 3D architectural design. We prioritize understanding client budgets and finishes while maintaining vendor and subcontractor commitments. With over 69 years of experience, we have built a reputation for creating timeless, high-quality homes that reflect our clients' visions.Our cost-plus model emphasizes transparency and trust, allowing us to adapt to market fluctuations while passing savings to clients. We serve Southeast Wisconsin, including Washington, Waukesha, Walworth, Jefferson, Milwaukee, and Racine counties, addressing zoning challenges and permitting processes with expertise. Our team, led by Bill, Jason, and Scott Ruebl, focuses on eliminating intermediaries to enhance communication and reduce costs. We pride ourselves on sustainable practices, incorporating energy-efficient systems like geothermal heating, solar energy, and advanced insulation techniques. Our dedication to client satisfaction is reflected in our 5-year warranty and numerous testimonials highlighting our professionalism, attention to detail, and exceptional customer service.
Services
Custom Homes
Lake Homes
Timber Frame Construction
Custom Renovations
Sustainable Building
Design/Build Services
ICF Construction
Post and Beam Homes
Log Homes
SIPs Construction
Details
- Year established: 1949
Highlights and features
- We offer 69+ years of experience in custom home building across Wisconsin.
- Our full-service design/build process ensures seamless project execution.
- We specialize in sustainable building using cutting-edge energy-efficient technologies.
- Our team (Bill, Jason, Scott) provides direct, transparent communication throughout the project.
- Our cost-plus model guarantees budget transparency and trust.
What people say
Exceeded expectations
Transparent and patient
Highest quality workmanship
Dedicated and trustworthy
Outstanding subcontractors
Services
Custom Homes
Ruebl Builders creates bespoke luxury homes tailored to client visions. Our design/build approach integrates 3D architectural design, ensuring precision from concept to completion. We prioritize timeless aesthetics, energy efficiency, and budget alignment, leveraging 69+ years of Wisconsin-specific expertise to deliver high-quality, personalized residences.
Lake Homes
Specializing in lakefront properties across Southeast Wisconsin, we navigate zoning challenges and permitting for lakeside builds. Our expertise includes site evaluation, wetland compliance, and custom designs that maximize scenic views. We transform complex lake lots into elegant, functional dream homes with decades of regional experience.
Timber Frame Construction
We offer full-service timber frame homes, combining traditional craftsmanship with modern engineering. Unlike competitors who only supply frames, we manage entire projects, ensuring structural integrity and design cohesion. Our approach balances rustic aesthetics with energy-efficient systems for durable, timeless residences.
Sustainable Building
Our sustainable practices include ICF foundations, SIPs, geothermal heating, and solar energy integration. We prioritize eco-friendly materials like reclaimed wood and low-VOC finishes, reducing environmental impact while enhancing indoor air quality. These methods deliver energy savings of 30-50% without compromising luxury or comfort.
Custom Renovations
We specialize in transforming existing spaces into timeless, high-quality environments. Our design/build team handles projects from kitchen remodels to full-house renovations, focusing on functionality, aesthetics, and budget adherence. With expertise since the 1980s, we ensure seamless execution and lasting value for Southeast Wisconsin homeowners.
People
Bill Ruebl
Owner
Bill Ruebl brings decades of generational expertise to Ruebl Builders, overseeing projects with a focus on client relationships and quality. His leadership ensures adherence to the company's founding values of honesty and integrity.
Jason Ruebl
Owner
Jason Ruebl collaborates closely with clients throughout the building process, combining technical knowledge with a commitment to personalized service. His hands-on approach reflects the family business's dedication to excellence.
Scott Ruebl
Project Manager
Scott Ruebl manages day-to-day operations, ensuring projects meet Ruebl Builders' high standards. His attention to detail and communication skills help maintain the company's reputation for reliability and craftsmanship.
Questions
What areas of Wisconsin do you serve?
We serve Southeast Wisconsin, including Milwaukee, Waukesha, Walworth, Washington, Jefferson, and Racine counties, specializing in lakefront properties and rural estates.
Do you build sustainable homes?
Yes, we incorporate green building practices like ICF foundations, SIPs, geothermal heating, and solar energy systems to create energy-efficient, eco-friendly homes.
What sets your custom home process apart?
Our design/build model offers seamless integration of design and construction, with direct involvement from Bill, Jason, and Scott throughout every project phase.
Can you handle complex lake home permits?
Yes, we have extensive experience navigating zoning regulations, Chapter 30 permits, and wetland compliance for lake homes across Wisconsin.
What is your cost-plus building model?
Our transparent cost-plus model passes material and labor savings directly to clients, eliminating hidden markups while maintaining quality and accountability.
Do you offer renovation services?
Yes, we provide full-service custom renovations, from kitchen remodels to whole-house transformations, focusing on quality, functionality, and budget alignment.
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