Business Details
38 Years
experience
Trusted Flooring Contractors in Dallas, TX
Founded in 1988 as Carrol Johns, Inc., Flooring Direct has built a legacy of integrity and excellence in the flooring industry. Rebranded in 2004, we remain locally owned and operated in Dallas/Fort Worth, serving the Metroplex and surrounding areas. Our team of Dallas/Fort Worth residents brings decades of combined experience, ensuring every project meets the highest standards of quality and customer satisfaction. We specialize in full-service flooring solutions, including hardwood, tile, laminate, and carpet, with professional installation and financing options. Our commitment to transparency, competitive pricing, and price-matching guarantees ensures clients receive unmatched value.Recognized with Angi Super Service Awards for over a decade and maintaining Google 5-Star Reviews, we prioritize customer-centric service and innovation. Our shop-at-home model delivers premium flooring samples directly to clients, paired with free digital layouts and estimates. Backed by industry certifications and partnerships with top brands, we guarantee durable, stylish flooring solutions tailored to individual needs. Our dedication to community involvement and ethical practices solidifies our reputation as a trusted local leader in flooring services.
Services
Hardwood Flooring
Tile Flooring
Laminate Flooring
Carpet Installation
Countertop Services
Financing Options
Shop-at-Home Appointments
Price Matching
Lifetime Installation Warranty
Commercial Flooring
Details
- Year established: 1988
Highlights and features
- We offer real savings with no fake sales tactics.
- Our shop-at-home service brings flooring samples directly to you.
- We provide 0% interest financing for approved credit.
- We guarantee price-matching and beat written estimates.
- Our team has over 35 years of local flooring expertise.
Associations and certifications
- Angi Super Service Award
- Google 5-Star Reviews
- Best Pick Reports
- BBB Accredited Business
What people say
Professional and friendly crew
Great job for our home
Convenient sample service
Perfect installations
Top-notch work crew
Services
Hardwood Flooring
Flooring Direct offers premium hardwood flooring solutions with expert installation. Our services include sanding, refinishing, and custom stairway remodeling. We partner with top brands like Shaw and Mohawk to ensure durability and style. Clients receive free in-home consultations and digital layouts to visualize their new floors. Our team prioritizes climate-specific installations to maintain longevity in Dallas/Fort Worth's humidity conditions. With over 35 years of experience, we guarantee precision and satisfaction in every project.
Tile Flooring
Our tile flooring services feature ceramic, porcelain, and natural stone options for kitchens, bathrooms, and living spaces. We ensure water-resistant, low-maintenance installations that enhance property value. Clients benefit from our shop-at-home service, bringing samples directly to their homes. Our experts guide selections based on durability and design preferences. With a focus on proper grouting and layout, we deliver seamless installations that withstand heavy foot traffic and moisture exposure in high-use areas.
Carpet Installation
Flooring Direct provides full-service carpet installation with a range of styles and price points. We offer in-stock options starting at $1.99/sqft and handle full-room or whole-home installations. Our team ensures precise measurements and professional stretching for wrinkle-free results. Free estimates include digital room layouts, and financing options make upgrades affordable. We prioritize quick turnaround times, often completing projects within 24-48 hours of scheduling.
Countertop Services
We specialize in custom granite and quartz countertops tailored to kitchen and bathroom renovations. Our process includes in-home sample consultations and precise measurements for seamless fabrication. Clients benefit from durable, stylish surfaces crafted in Texas. Installation crews ensure accurate fitting and sealing to prevent damage. Financing options and free estimates make luxury countertops accessible, with a focus on enhancing both functionality and aesthetic appeal in residential spaces.
Financing Solutions
Flooring Direct partners with Wells Fargo to offer 0% interest financing for up to 36 months on approved credit. This allows clients to upgrade flooring or countertops without upfront costs. Our team guides applicants through the process, ensuring transparency in terms and repayment. Financing applies to all services, making premium materials and professional installations more accessible. We prioritize clear communication to help clients choose the best payment options for their budgets.
People
Dan Ratcliff
President and CEO
Dan Ratcliff has led Flooring Direct for over two decades, growing it into Dallas/Fort Worth's highest-rated flooring company. A lifelong Dallas resident, he emphasizes community involvement and ethical business practices. Under his leadership, the company has earned multiple Angi Super Service Awards and maintains Google 5-Star Reviews. Dan prioritizes customer satisfaction and innovation in flooring solutions.
Questions
What flooring services does Flooring Direct offer?
We specialize in hardwood, tile, laminate, carpet, and countertop installations, with financing and shop-at-home consultations.
Do you provide free estimates?
Yes, we offer free digital layouts and in-home estimates with no obligation.
Can I finance my flooring project?
Yes, we offer 0% interest financing through Wells Fargo for approved credit.
How quickly can installations be completed?
Many projects start within days, with installations often completed in a single day.
Do you match competitors' prices?
Yes, we guarantee to beat written competitor estimates.
Are your installers licensed and insured?
All employees and contractors are legally authorized to work in the USA, with insured jobs.
