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Business Details
13 Years
experience
Expert Pool Services in Madison, Wisconsin
New Wave Pools LLC is a family-owned and operated swimming pool and hot tub service company serving southern Wisconsin. Our technicians bring decades of combined experience in residential and commercial pool maintenance, supported by rigorous training and certifications from industry-leading organizations like the Pool and Hot Tub Alliance (PHTA) and the National Swimming Pool Foundation. We specialize in comprehensive services including pool openings, closings, equipment repairs, vinyl liner replacements, and automation system maintenance, adhering to the highest industry standards. Our team receives ongoing technical training from manufacturers such as Pentair, Hayward, and Raypak, ensuring expertise in the latest pool technologies.

Recognized with multiple Superior Service Awards and Guild Master Honors for Service Excellence, we prioritize customer satisfaction through transparent communication, professional execution, and a commitment to resolving complex pool challenges efficiently. With over 100 years of combined industry experience, we deliver reliable solutions tailored to both residential and commercial clients, maintaining active membership in key industry alliances to stay at the forefront of best practices.
Services
Pool openings Pool closings Vinyl liner replacement Equipment repair Automation systems Water feature maintenance Filter sand changes Chemical balancing Commercial pool service Autocover maintenance
Details
  • Year established: 2013
Highlights and features
  • We have over 100 years of combined experience in pool maintenance and repair.
  • Our technicians hold multiple PHTA certifications for specialized service expertise.
  • We receive annual technical training directly from leading pool equipment manufacturers.
  • Awarded 6 Superior Service Awards by the Association of Pool and Spa Professionals.
  • We provide detailed service documentation and transparent communication for all jobs.
Associations and certifications
  • Pool and Hot Tub Alliance (PHTA)
  • National Swimming Pool Foundation (NSPF)
What people say
Fast and get the job done Great communication Exceed expectations Award-winning service Professional expertise
Services
Pool Openings
Our certified technicians provide comprehensive pool opening services using industry best practices. We handle safety covers, autocovers, and tarp systems while balancing water chemistry. Services include equipment startup, leak repairs, and initial chemical treatments. With multiple service tiers available, we accommodate different pool types and customer needs while ensuring optimal seasonal readiness.
Vinyl Liner Replacement
We offer professional vinyl liner replacement services using premium materials from trusted manufacturers. Our experienced team ensures proper installation and pattern selection while maintaining structural integrity. The process includes precise measurements, old liner removal, and new liner fitting with attention to detail that prevents wrinkles and extends lifespan.
Autocover Maintenance
Our autocover specialists perform comprehensive maintenance including track cleaning, component inspection, and fabric treatment. Services extend equipment lifespan through lubrication, tension adjustments, and UV protection. We address common issues like uneven operation and water accumulation while maintaining warranty compliance through proper pump operation.
Pool Closings
We prepare pools for winter with complete draining, chemical balancing, and equipment protection. Our process follows PHTA guidelines to prevent freeze damage while documenting system status for spring reopening. Services include water level adjustment, equipment winterization, and cover installation with specific protocols for different cover types.
Commercial Pool Service
We provide daily maintenance and compliance services for commercial pools including splash pads and fountains. Our certified operators handle code inspections, chemical controllers, and automation systems. Services include equipment repairs, filter maintenance, and electronic troubleshooting tailored to high-usage commercial environments.
Questions
What's included in a standard pool opening service?
Our standard opening includes cover removal, equipment startup, water treatment, minor leak repairs, and initial chemical dosing with 4 gallons of chlorine and algaecide.
How often should pool filter sand be changed?
We recommend sand changes every 3-5 years. Our technicians complete this on a time-and-materials basis at $130/hour with a $400 deposit for sand replacement.
Do you offer maintenance service guarantees?
While we can't guarantee against equipment failure, our certified technicians document all service work and provide repair recommendations to maintain optimal pool condition.
What pool types do you service?
We service all residential and commercial pool types including concrete/gunite, vinyl-lined, and fiberglass pools with both safety covers and autocover systems.
How do I prepare for pool closing?
Adjust water chemistry, remove debris, lower water levels per cover type, and ensure equipment access. We provide specific preparation checklists for each cover system.