Choice DeSigns

At Choice Designs, we're passionate about creating beautiful, livable spaces that meet our clients' aesthetic, functional, and economic goals. Whether you're looking to undertake a full-scale remodel or simply freshen up your current space, we're your one-stop design shop. Our 30,000-square-foot showroom features a vast array of unique furnishings, flooring, lighting, artwork, plumbing fixtures, rugs, wall coverings, and custom window treatments to inspire your design journey.

Our Story

Choice Designs is the product of over three generations of strong female entrepreneurship and creativity. Our founder, Carma Reincke, discovered her passion for interior design while working on a project with her father, a residential home builder known for the Fort Wayne Parade of Homes. Her mother, who ran a successful real estate firm, was her first example of independence for women in the marketplace. In 1979, Reincke incorporated Choice Designs as an interior design consulting business while living in Texas. After returning to Northeast Indiana in 1984, she worked with her mother-in-law in her established interior design firm. Today, her daughter, Jennifer, is an integral part of the business, carrying on the family legacy.

Our Services

At Choice Designs, we offer a comprehensive range of interior design services to cater to your unique needs. Our team of expert designers will work closely with you to understand your vision, preferences, and lifestyle to create a personalized design plan that exceeds your expectations. Our services include:

• Interior Design Consulting: Our team of certified interior designers will guide you through the design process, from conceptualization to completion, to create a space that reflects your personality and style.
• Space Planning: We'll help you optimize your space, ensuring a functional and efficient layout that meets your lifestyle needs.
• Custom Window Treatments: Our expert designers will create custom window treatments that not only enhance the aesthetic appeal of your space but also provide functionality and energy efficiency.
• Furniture Selection: With our vast showroom and extensive network of suppliers, we'll help you find the perfect furniture pieces to complete your design vision.
• Remodeling and Renovation: Our team will work with you to plan and execute your remodeling or renovation project, ensuring a seamless and stress-free experience.

Our Commitment

At Choice Designs, we're committed to delivering exceptional design solutions that exceed our clients' expectations. We're proud to be a Women-Owned Business Enterprise (WBE), certified with ASID & IIDA, and active in the United States Green Building Council (USGBC). Our dedication to sustainability and eco-friendliness ensures that our designs not only look great but also contribute to a healthier environment.