Business Details
20 Years
experience
Trusted Flooring Industry Insights and Trends
Floor Focus has established itself as the most objective and respected trade magazine for the flooring industry. Our team delivers in-depth coverage of the latest flooring trends, challenges, and innovations across both residential and commercial markets. With a mission to educate and entertain industry professionals, we provide strategic insights that help key decision-makers grow their businesses. Our content spans trend analysis, expert interviews, and real-time market reporting, tailored for retailers, contract dealers, architects, designers, facility managers, builders, and distributors. We combine original research with on-the-ground reporting to bring readers closer to the action.Our team includes seasoned professionals with decades of experience in journalism, marketing, and flooring industry analysis. We maintain rigorous editorial standards to ensure our content remains authoritative and trustworthy. Our publisher brings over 20 years of B2B marketing experience from companies like Shaw Industries. Our editorial team holds advanced degrees from institutions like Yale University and Wharton School of Business. Through our annual US FLOOReport and county penetration analysis, we provide data-driven market intelligence that industry leaders rely on for strategic planning.
Services
Flooring Industry News
Market Analysis Reports
Trend Analysis
Expert Interviews
Event Coverage
Details
- Year established: 2006
Highlights and features
- We offer 25+ years of specialized expertise in flooring industry journalism
- Our team includes certified marketing professionals with Wharton School training
- We provide exclusive data-driven insights through the annual US FLOOReport
- Our editorial team holds advanced degrees from Yale and Wharton
- We maintain partnerships with industry leaders like Ceramic Tile Education Foundation
Services
Flooring Industry News
Our dedicated team provides real-time coverage of breaking developments across the flooring industry. We track market shifts, company news, and regulatory changes that impact professionals in both residential and commercial sectors. Our timely reporting helps businesses stay informed about critical industry movements.
Market Analysis Reports
We deliver comprehensive market analysis through our annual US FLOOReport and county penetration studies. These data-driven reports examine flooring sales trends by product type, geographic region, and market channel. Industry leaders use this intelligence for strategic planning and business development.
Trend Analysis
Our expert analysts identify and examine emerging trends shaping the flooring industry's future. We investigate material innovations, design preferences, and technological advancements that will impact market direction over the coming years.
Expert Interviews
We conduct in-depth interviews with industry leaders and specialists to provide unique perspectives on market challenges and opportunities. These conversations offer valuable insights into business strategies and technical developments from experienced professionals.
Event Coverage
Our team provides comprehensive coverage of major industry events including product launches and keynote presentations. We deliver detailed reports from exhibitions like Cersaie and other key trade shows that shape flooring industry developments.
People
Kemp Harr
Publisher
Publisher with 20+ years B2B marketing experience at Shaw Industries and SI Corporation. Holds BS in Communications from University of Tennessee and Wharton School marketing training. Founded Floor Focus in 2006 after corporate career.
Meg Scarbrough
Managing Editor
Award-winning journalist with 20+ years editorial leadership experience. Former editor at Firecrown Media for FLYING and Sailing magazines. Journalism degree from University of South Carolina Spartanburg. Joined Floor Focus in 2020.
Darius Helm
Executive Editor
Editor with Floor Focus since 1999. Former editor-in-chief of Travel World News. BA from Yale University. International experience living in England, Iran, and Portugal. Oversees content strategy and editorial direction.
Jessica Capets Chevalier
Features Editor
Features editor since 2010. Former English professor at Penn State and University of Tennessee Chattanooga. MFA in writing from Penn State. Founded and operated Alchemy Spice Company before joining Floor Focus.
Santo Torcivia
Research Partner
Principal researcher and author of annual US FLOOReport. 16-year veteran of Mannington Mills as VP for Business Analysis. Economics graduate from Temple University. Provides statistical analysis and market forecasting since 1997.
Questions
How can I subscribe to Floor Focus magazine?
Visit our website to access subscription options for both print and digital editions of Floor Focus.
Does Floor Focus cover international flooring markets?
While our primary focus is the US market, we occasionally feature international industry developments.
Can I submit content or articles to Floor Focus?
Contact our editorial team through the website to discuss potential content contributions.
Do you provide market data reports for purchase?
Our annual US FLOOReport and county penetration analysis are available through our research partner.
How often is new content published online?
We publish breaking news updates and new features daily on our website.
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