Business Details
35 Years
experience
Custom Swimming Pool Construction & Renovation Experts in Rockville, VA
At Ultimate Pools, we have dedicated ourselves to constructing inground swimming pools and spas of any size or shape since 1991. As a family-owned and operated business, we pride ourselves on exceeding customer expectations through meticulous attention to detail, innovative designs, and the use of high-quality materials. Our team, led by Travis Jowers since 2019, brings over 40 years of combined experience in pool construction, renovation, and maintenance. We specialize in custom gunite pools, energy-efficient equipment upgrades, and transforming outdated pools into modern backyard retreats. Our commitment to customer satisfaction is reflected in our Ultimate Pools Customer Service Process, which begins with listening to our clients' unique needs and guiding them toward realizing their vision.We continuously invest in staff education to stay at the forefront of evolving pool technologies and services, ensuring our clients receive the most advanced solutions available. With a focus on reliability and trustworthiness, we have built a stellar reputation through 100% customer satisfaction, as evidenced by numerous testimonials from satisfied clients across Richmond and the surrounding areas. Our dedication to quality craftsmanship and personalized service has solidified our position as a leader in the swimming pool industry.
Services
Residential Pools
Pool Renovation
Pool Service
Water Features
Outdoor Living
Details
- Year established: 1991
Highlights and features
- We have over 35 years of experience building Virginia pools with custom gunite designs.
- Our certified technicians specialize in filtration systems, saline generators, and pool equipment repairs.
- We follow a customer-centric service process starting with personalized design consultations.
- Family-owned since 1991, we combine tradition with modern pool technologies and materials.
- We guarantee quality workmanship with documented warranties for all pool components.
What people say
Beautiful pool
Backyard retreat
Quality family time
Expertise and insight
Perfect outdoor space
Services
Residential Pools
We specialize in constructing custom-designed gunite swimming pools tailored to individual preferences. Our expertise includes family-friendly pools, lap pools, luxury designs, and pet rehabilitation features. With over 35 years of Virginia-specific experience, our team ensures structural integrity and aesthetic appeal. Clients receive personalized consultations to transform their vision into reality, with daily owner oversight and skilled craftsmanship throughout the 6-8 week construction process.
Pool Renovation
Our renovation services modernize outdated pools through tile replacement, plaster upgrades, and energy-efficient equipment installations. We transform vinyl liner pools into durable gunite structures and add features like spas, waterfalls, and swim-up bars. With expertise in addressing leaks and structural issues, we restore functionality while enhancing aesthetics. The process includes personalized design consultations to align renovations with current needs and budget constraints.
Water Features
We install custom water features that elevate pool aesthetics and create focal points. Options include natural waterfalls, laminar jets, sheer descents, and grottos. These features add visual interest through moving water while complementing overall pool design. Our team integrates lighting and materials to ensure cohesive styling, transforming ordinary pools into dramatic backyard attractions that enhance property value.
Outdoor Living
Our outdoor living solutions extend pool enjoyment through integrated features like fire pits, pergolas, and built-in kitchens. We create functional spaces for entertainment and relaxation, combining hardscaping with poolside amenities. Design specialists work with clients to develop cohesive plans that maximize usability while maintaining aesthetic harmony with existing architecture and landscape elements.
Pool Service
We offer comprehensive maintenance services including equipment repairs, chemical balancing, and seasonal pool openings/closings. Our certified technicians handle filtration systems, heaters, and saline generators to ensure optimal performance. Regular maintenance packages prevent costly repairs while maintaining water quality. Emergency service options address urgent issues, and instructional resources empower clients to perform basic care between professional visits.
People
Travis Jowers
Vice President
Travis Jowers has worked in the pool industry since childhood, joining full-time after graduating from Virginia Tech. He took over Ultimate Pools in 2019, continuing his father's legacy of quality and customer focus.
Steve Jowers
President
Steve Jowers founded Ultimate Pools in 1991 after decades of experience in pool construction. He built the company's reputation for excellence before retiring in 2019, maintaining involvement in key client consultations.
Questions
What factors influence the cost of building a custom pool?
Pool costs vary based on size, water features, decking materials, and equipment choices. Our transparent quoting process ensures you understand all cost drivers.
How long does pool construction typically take?
Permit processing takes 2 weeks, with construction requiring 6-8 weeks. Weather or material delays may affect timelines.
What maintenance is required for a swimming pool?
With automated systems, weekly maintenance takes 10-15 minutes. We offer service packages for ongoing care.
Do you offer warranties on pool construction?
Yes, we provide documented warranties for all components. Our construction quality ensures long-term reliability.
Can existing pools be renovated?
We specialize in transforming outdated pools with tile upgrades, new plaster, energy-efficient equipment, and modern features.
What sets Ultimate Pools apart from competitors?
Our 35+ years of Virginia-specific experience, family-owned commitment to quality, and personalized design approach create unmatched results.
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