Business Details
41 Years
experience
Custom Home Builders in Williams Bay, WI
Gerstad Builders has stood on a foundation of quality, value, integrity, and experience since 1985. Our homes are built with durable, high-quality materials and construction standards, including Owens Corning 30-year shingles, poured concrete basements, and energy-efficient features like Goodman 96% high-efficiency gas furnaces. We specialize in creating thoughtfully designed communities across Illinois and Wisconsin, offering personalized options such as three-car garages, direct vent gas fireplaces, and custom finishes through our Design Center. Our family-owned business prioritizes customer satisfaction, reflected in our 95% approval rating from buyers. We focus on modern living needs with open floor plans, upscale finishes, and access to recreational amenities in every community.Our team combines formal education with hands-on experience to deliver homes that meet evolving lifestyle demands. We ensure transparency in our processes, from initial design selections to final construction. Our communities feature city-maintained infrastructure, proximity to schools, and convenient access to shopping, dining, and healthcare facilities. We maintain long-term relationships with clients by adhering to strict construction standards and providing ongoing support. Our legacy of excellence continues through our commitment to innovation and client-centric approaches in every project we undertake.
Services
Custom Home Construction
Community Development
Personalized Design Services
Energy-Efficient Homes
Model Home Tours
Design Center Selections
Open Floor Plans
Land Development
Home Personalization
New Community Sales
Details
- Year established: 1985
Highlights and features
- We offer over 35 years of experience in custom home construction
- Our family-owned business maintains 95% customer approval ratings
- We provide personalized design options through our Design Center
- Our homes feature energy-efficient standards like 96% gas furnaces
- We build communities with access to schools and recreational amenities
What people say
Exceptional resale value
95% approval rating
Beautiful communities
Personalized options available
Energy-efficient features
Services
Custom Home Construction
We build personalized single-family homes with 2-5 bedrooms and 2-4 bathrooms across Illinois and Wisconsin communities. Our homes feature standard GE appliances, Moen fixtures, and 9' first-floor ceilings. Buyers can customize layouts, finishes, and add-ons like three-car garages through our Design Center.
Community Development
We develop master-planned communities with city-maintained infrastructure, recreational amenities, and proximity to schools. Current projects include Bailey Estates in Wisconsin and Boulder Hill in Illinois, featuring large homesites and modern floor plans designed for family living.
Design Center Selections
Our Design Center offers personalized finish selections including cabinet styles, quartz countertops, ceramic tile, and luxury vinyl plank flooring. Clients work with our team to create spaces that reflect their unique style and functional needs.
Energy-Efficient Homes
We incorporate energy-saving features like 96% high-efficiency gas furnaces, Low-E Energy Star windows, and programmable thermostats. Our construction meets 2021 IECC standards with Tyvek wrap and foam-insulated sheathing for reduced utility costs.
Model Home Tours
We offer guided tours of fully decorated model homes in active communities. These showcases demonstrate popular floor plans with upgraded finishes, smart design elements, and energy-efficient features to help buyers visualize their future home.
People
Donald L. Gerstad
Founder
Donald L. Gerstad founded the company in 1985 after graduating from Stout Institute. He established the company's core values of quality and integrity that continue guiding our operations today.
Roger O. Gerstad
President
Roger O. Gerstad, Bradley University graduate and son of the founder, has led the company since 1985. He combines formal construction education with hands-on experience to maintain our high standards across all communities.
Questions
What communities are currently available?
We currently offer homes in Bailey Estates (WI), The Trails of Dawson Creek (IL), and upcoming Boulder Hill (IL). Liberty Trails (IL) is sold out with new communities coming soon.
Can I customize my home's features?
Yes! Our Design Center lets you choose finishes, layouts, and upgrades like three-car garages. Standard features include GE appliances, quartz countertops, and 9' ceilings.
Are your homes energy-efficient?
All homes include energy-saving features like 96% high-efficiency furnaces, Low-E windows, and programmable thermostats to reduce utility costs for homeowners.
What school districts are nearby?
Our communities are near high-performing schools like Williams Bay schools and North Boone High School, with several communities located within walking distance of local educational facilities.
How do I schedule a model home visit?
Call (815) 385-4495 to schedule an appointment. Sales offices are open Monday-Friday 10am-4:30pm and weekends 11am-5pm, with staffed models available at select locations.
Videos