Business Details
30 Years
experience
Your Trusted Partner for Custom Flooring Solutions
Since 1996, Elite Flooring has been dedicated to redefining industry standards through innovative flooring solutions and unwavering customer focus. Our team of experts combines technical mastery with a transparent, client-centric approach, ensuring involvement at every project stage from concept to completion. With a $100+ million operational footprint, we specialize in commercial, residential, and builder-focused projects, supported by a nationwide network of offices across the Southeastern United States. Our multi-division structure enables tailored expertise for diverse industries, while our six core valuesdemanding excellence, rejecting complacency, entrepreneurial spirit, mutual respect, team resilience, and community commitmentanchor daily operations.Headquartered in Atlanta, Georgia, we leverage cross-sector construction knowledge to deliver efficient, precision-driven results. Recognized for pioneering product testing and sub-floor repair methodologies, we remain committed to creating environments that enhance human experiences while fostering a dynamic workplace culture that attracts top-tier talent.
Services
Flooring Installation
Commercial Projects
Residential Projects
Sub-Floor Repairs
Logistical Solutions
Details
- Year established: 1996
Highlights and features
- 25+ years of specialized flooring expertise since 1996
- Nationwide project experience across multiple industries
- Transparent client involvement throughout entire project lifecycle
- Multi-division structure with dedicated regional specialists
- Pioneering sub-floor repair and product testing methodologies
Services
Flooring Installation
We provide comprehensive flooring installation solutions for residential and commercial properties. Our expert team handles material selection, sub-floor preparation, and precision installation. Clients benefit from our 25+ years of experience and nationwide project execution capabilities.
Commercial Projects
Specialized flooring solutions for large-scale commercial developments. Our services include project management, logistical coordination, and quality control for office complexes, retail spaces, and institutional buildings. We ensure compliance with industry standards while meeting tight deadlines.
Residential Projects
Custom flooring installations for single-family homes and multifamily developments. We work directly with homeowners and builders to create durable, aesthetically pleasing environments. Our process includes personalized consultations and material recommendations.
Sub-Floor Repairs
Comprehensive sub-floor assessment and repair services to ensure optimal installation surfaces. Our technicians address structural issues, moisture problems, and uneven surfaces using advanced diagnostic tools and repair techniques.
Logistical Solutions
Integrated logistical support for complex flooring projects. We manage material sourcing, delivery scheduling, and workforce coordination to maintain project timelines and budget efficiency across multiple locations.
People
Joseph Nassar
Owner/Partner
Co-founder with 25+ years of industry experience driving strategic growth and operational excellence across all divisions.
Joseph Riccardo
Owner/Partner
Co-founder focused on maintaining quality standards and fostering client relationships through transparent business practices.
Dino Lechleiter
Chief Financial Officer
Oversees financial strategy and resource allocation to support nationwide project execution and company expansion initiatives.
Rodney Rodriguez
Chief Operating Officer
Manages day-to-day operations ensuring adherence to core values while maintaining operational efficiency across all locations.
Jason Fowler
Director of New Construction
Leads new construction projects with expertise in coordinating large-scale developments from initial planning to final execution.
Questions
What types of flooring projects does Elite Flooring handle?
We specialize in commercial, residential, and multifamily housing projects including new construction and renovation work nationwide.
Which geographic areas do you serve?
While headquartered in Atlanta, we maintain offices in five Southeastern states and complete projects across all 50 states.
How does your project management process work?
Our process includes initial consultation, material selection, detailed planning, and transparent communication throughout every project phase.
What makes your team different from other contractors?
Our multi-division structure combines specialized expertise with cross-sector knowledge to deliver tailored solutions for each client.
Do you handle both installation and repairs?
Yes, we provide complete flooring lifecycle services including installation, sub-floor repairs, and maintenance solutions.