Business Details
50+ Years
experience
Emergency
services
Trusted Carpet & Rug Cleaning Services in Santa Rosa, CA
At Master Cleaners, we have dedicated ourselves to perfecting the art of fabric care since 1947. Our specialized facility in Santa Rosa, California, houses cutting-edge equipment designed specifically for carpets, rugs, and upholstery. With over 70 years of combined experience, our team approaches every project with meticulous attention to detail, treating each item as if it were our own. We pioneered the first carpet cleaning facility north of the Golden Gate and remain the only operation of our kind in the region. Our expertise extends beyond basic cleaning to include advanced restoration techniques, rug appraisals, and odor elimination.We serve both residential and commercial clients across Sonoma, Marin, and Napa Counties, offering tailored solutions that preserve the value of fine textiles. Our 95% repeat customer rate reflects our unwavering commitment to quality. We maintain industry-leading standards through continuous innovation, having developed comprehensive maintenance guidelines adopted by carpet mills and retailers. From historic rug restoration for California's Governor's Mansion to everyday household cleaning, we combine traditional craftsmanship with modern technology to deliver exceptional results.
Services
Carpet Cleaning
Rug Cleaning
Upholstery Cleaning
Rug Appraisals
Odor Removal
Rug Repairs
Carpet Restoration
Fabric Protection
Spot Removal
Climate-Controlled Drying
Details
- Year established: 1947
Highlights and features
- We implement a patented 7-step cleaning process for optimal fabric preservation
- Our team includes an ISA-accredited rug appraiser with specialized expertise
- We provide free underlayment services for area rugs during cleaning
- We maintain a 95% customer retention rate through consistent quality
- We operate the only dedicated rug cleaning facility in Northern California
Associations and certifications
- WoolSafe
- International Society of Appraisers (ISA)
What people say
Amazed at how wonderful they look
Magnificent job on our carpet
Top notch business
Experts in difficult silk cleaning
Exceeded expectations
Services
Carpet Cleaning
Our truck-mounted hot water extraction system removes deep-seated soils while minimizing drying time. The 7-step process includes traffic area preconditioning, spot treatment, and post-inspection to ensure complete satisfaction. We protect furniture with moisture barriers and follow industry standards for fabric maintenance.
Rug Cleaning
Specialized cleaning for oriental and area rugs using climate-controlled drying and power dusting. Our 8-step process includes color fastness testing, machine washing, and hand-fringe grooming. We provide temporary storage until customer pickup to ensure complete drying.
Upholstery Cleaning
Professional cleaning for fine fabrics using color-fastness testing and gentle extraction methods. Our 8-step process includes fiber identification, protective treatments, and air-mover drying. We maintain fabric integrity while removing stains and soil buildup.
Rug Appraisals
ISA-certified appraisals for antique and fine rugs by experienced professionals. Our appraisal process considers craftsmanship, materials, and market value. We provide documentation for insurance, estate planning, or personal knowledge purposes.
Odor Removal
Specialized deodorization for smoke damage and organic spills using industrial equipment. Our treatment addresses odor sources in fibers through controlled washing and fragrance application. We handle post-wildfire restoration and pet odor elimination.
People
Peter Masi
Owner
Peter Masi has led Master Cleaners since 1997, combining traditional rug care techniques with modern technology. With over 40 years in the industry, he expanded services to Marin County in 2014 and maintains the facility's original commitment to quality established in 1947.
Regan Masi
Rug Appraiser
Regan Masi, an ISA-accredited appraiser, specializes in oriental rug valuation and restoration. With expertise in fiber analysis and historical patterns, he provides professional appraisal services for insurance and estate purposes while maintaining hands-on involvement in rug repairs.
Questions
What areas do you service?
We serve Sonoma County, Marin County, and Napa County including Santa Rosa, San Rafael, and Napa Valley.
Do you handle emergency smoke damage?
Yes, we specialize in post-wildfire restoration including smoke odor removal and fabric cleaning for Northern California residents.
What rug types can you clean?
We clean all oriental and area rugs including silk, wool, and synthetic materials using specialized, fiber-safe techniques.
Do you offer rug appraisals?
Yes, we provide ISA-certified rug appraisals for insurance, estate planning, or personal valuation purposes.
What's your cleaning process?
We use a 7-step system including inspection, preconditioning, extraction, and final quality checks for carpets, and an 8-step process for rugs with climate-controlled drying.
Can you repair damaged rugs?
Our facility handles fringe replacement, edge restoration, and structural repairs for oriental and area rugs using traditional methods.
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