Business Details
50+ Years
experience
Your Trusted Flooring Experts in Oconomowoc
Vic's Carpet & Flooring has been serving Lake County, Waukesha County, and surrounding areas since 1967. Founded by Vic Raasch, a seasoned flooring professional with extensive industry experience, the company has grown from a small downtown showroom to a 7,000 sq. ft. facility with a 5,000 sq. ft. warehouse. Our team combines decades of hands-on expertise with manufacturer-certified installation techniques to deliver premium flooring solutions. We specialize in carpet, hardwood, laminate, tile, vinyl, and area rugs, complemented by Cambria and MSI countertops. Our commitment to quality is demonstrated through partnerships with leading brands like Shaw Floors and our dedication to personalized service.We offer free in-home measurements, professional installation, and financing options to meet diverse customer needs. Our showroom features extensive product displays and visualizer tools to help clients envision their completed projects. With a focus on durability and aesthetics, we provide solutions for pet-friendly homes, high-traffic areas, and custom design requirements. Our team maintains deep local market knowledge and prioritizes transparent communication throughout every project. This combination of experience, product expertise, and customer-centric approach has sustained our reputation as a trusted flooring authority for over five decades.
Services
Carpet Installation
Hardwood Flooring
Laminate Flooring
Tile Installation
Vinyl Flooring
Area Rugs
Countertop Sales
Custom Showers
Stair Runners
Floor Cleaning Supplies
Details
- Year established: 1967
Highlights and features
- Family-owned business serving Southeastern Wisconsin since 1967
- Manufacturer-certified installers for all major flooring types
- Free in-home measurement and personalized consultation service
- Extensive product selection from leading brands like Shaw and Cambria
- Flexible financing options for residential and commercial projects
What people say
Knowledgeable staff
Quality installations
Wide selection
Exceptional service
Satisfaction with results
Services
Carpet Installation
Our professional carpet installation service combines premium products with expert craftsmanship. We offer a wide selection of stain-resistant and pet-friendly options like Shaw's Pet Perfect carpet, featuring 20-year warranties and advanced R2X stain treatment. Our team handles all aspects from removal of old flooring to precise fitting and finishing touches, ensuring minimal disruption to your household while delivering lasting comfort and durability.
Hardwood Flooring
We provide premium hardwood flooring solutions featuring traditional and engineered options. Our inventory includes Anderson Tuftex products known for enduring quality and timeless elegance. Our installation specialists handle all aspects from subfloor preparation to custom staining and finishing, creating spaces that appreciate in value while maintaining natural beauty through proper care and maintenance guidance.
Tile Installation
Our tile installation service caters to both functional and decorative applications. We offer moisture-resistant ceramic and natural stone options ideal for kitchens and bathrooms. Our professionals manage complex layouts and ensure proper sealing while maintaining dimensional stability. Clients benefit from our expertise in both traditional and modern tile patterns, with comprehensive care instructions for long-term maintenance.
Vinyl Flooring
We specialize in luxury vinyl tile (LVT) and plank (LVP) systems that mimic natural materials while offering superior water resistance. Our COREtec products combine realistic wood and stone visuals with enhanced durability for high-traffic areas. Our installation process ensures proper subfloor preparation and seam sealing, backed by manufacturer warranties and straightforward maintenance recommendations.
Countertop Sales
Our countertop division features premium Cambria quartz and MSI surfaces that combine aesthetic appeal with functional durability. We offer comprehensive selection assistance through physical samples and visualization tools. Our team provides precise measurement services and coordinates professional installation, ensuring proper support structures while maintaining the surfaces' non-porous, stain-resistant properties.
People
Vic Raasch
Founder
Vic Raasch established the business in 1967 after gaining extensive flooring installation experience with his brothers. His commitment to quality and customer satisfaction laid the foundation for the company's long-term success.
Kevin Raasch
Co-owner
Kevin Raasch joined the family business in 2001 following his college graduation. He has expanded operations while maintaining the company's core values of personalized service and product expertise.
Questions
What flooring options work best for pet-friendly homes?
Shaw's Pet Perfect carpet with R2X stain treatment and COREtec vinyl flooring are ideal choices, offering superior stain resistance and durability for homes with pets.
Do you offer in-home measurement services?
Yes, we provide complimentary in-home measurements with our flooring consultants to ensure accurate material calculations and proper space planning.
What countertop materials do you carry?
We stock premium Cambria quartz and MSI surfaces, offering both aesthetic appeal and functional durability for kitchen and bath applications.
Are financing options available for flooring projects?
Yes, we offer flexible financing solutions for both residential and commercial clients to help make your flooring upgrades more affordable.
How can I visualize flooring options in my home?
Our online room visualizer tool lets you preview various flooring products in your space using digital images, helping you make informed design decisions.
What areas do you serve?
We primarily serve Lake County and Waukesha County, including Oconomowoc and surrounding communities throughout Southeastern Wisconsin.
