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Business Details
14 Years
experience
Expert SPF Roofing & Insulation Solutions
Since 2012, Smart Choice Insulation & Roofing Insulation & Roofing has specialized in advanced spray polyurethane foam (SPF) roofing systems for commercial and industrial properties across the Pacific Northwest. Our expertise in SPF roofing, insulation, and concrete lifting solutions has been refined through years of service in Oregon and Washington, where we deliver energy-efficient, durable systems tailored to client needs. Under new ownership by Jason and Nola since 2023, we continue to uphold a legacy of quality, combining cutting-edge technology with meticulous craftsmanship. Our team, led by founder George Macdonald, prioritizes structural integrity, energy savings, and environmental sustainability, ensuring long-term value for clients. With a focus on innovation and customer satisfaction, we serve diverse industries, including cold storage, manufacturing, and commercial construction.

Our commitment to excellence is reflected in our use of high-performance materials, seamless installation processes, and comprehensive maintenance programs. We actively contribute to reducing energy consumption and carbon footprints through superior insulation and renewable roofing systems. Our dedication to the communities we serve is mirrored in our passion for local outdoor activities, reinforcing our connection to the regions we protect. Backed by certifications in Oregon and Washington, we provide reliable, code-compliant solutions for flat roofs, concrete leveling, and industrial applications. By integrating advanced techniques with personalized service, we ensure every project meets the highest standards of durability, efficiency, and client satisfaction.
Services
SPF Roofing Spray Foam Insulation Flat Roof Restoration Concrete Lifting Roof Repairs
Details
  • Year established: 2012
Highlights and features
  • We offer 13+ years of specialized SPF roofing experience in commercial and industrial sectors.
  • Our team includes certified professionals with expertise in USDA-compliant roofing systems.
  • We provide energy-efficient solutions that reduce heating and cooling costs by up to 30%.
  • Our ownership team has over 20 years of combined experience in structural foam applications.
  • We serve Oregon and Washington with rapid response times for repairs and installations.
Services
SPF Roofing
Our SPF roofing systems provide seamless, energy-efficient protection for commercial buildings. Applied as a liquid, this material expands to create a monolithic membrane that eliminates leaks and enhances insulation. Clients benefit from reduced energy costs and long-term durability.
Spray Foam Insulation
Spray foam insulation delivers superior thermal performance and moisture control for commercial properties. Its high R-value minimizes energy loss while creating an airtight seal that improves indoor air quality. Ideal for cold storage and industrial facilities.
Flat Roof Restoration
Flat roof restoration extends roof lifespan using liquid-applied systems like silicone coatings or SPF. This cost-effective solution prevents leaks, improves energy efficiency, and avoids full replacements while maintaining structural integrity.
Concrete Lifting
Concrete lifting restores uneven surfaces using polyurethane foam injection. This method stabilizes foundations, eliminates trip hazards, and costs 50-70% less than replacement. Ideal for sidewalks, driveways, and industrial floors.
Roof Repairs
Our roof repair services address leaks, punctures, and weather damage with rapid, cost-effective solutions. Using SPF and protective coatings, we restore roof functionality and extend system longevity without disruptive tear-offs.
People
Jason
Owner
Jason leads Smart Choice Insulation & Roofing Insulation & Roofing with over 15 years of experience in structural foam applications. He acquired the company in 2023, focusing on expanding SPF roofing solutions across the Pacific Northwest.
Nola
Owner
Nola co-owns Smart Choice Insulation & Roofing Insulation & Roofing, leveraging her expertise in commercial construction to enhance client service. She prioritizes sustainable practices and energy-efficient solutions for industrial and commercial clients.
George Macdonald
Founder
George Macdonald founded the company in 2012 and remains active in training. His technical knowledge in SPF systems ensures consistent quality and innovation across all roofing and insulation projects.
Questions
What areas do you serve?
We serve Oregon and Washington, including Portland, Salem, Corvallis, Eugene, and Wenatchee.
What services do you offer?
We specialize in SPF roofing, spray foam insulation, flat roof restoration, concrete lifting, and roof repairs.
How much do foam roof repairs cost?
Foam roof repairs typically range from $3,000 to $5,000, depending on damage extent.
Are your services energy-efficient?
Yes, our SPF roofing and insulation solutions reduce energy costs by up to 30% through superior thermal performance.
Do you handle commercial projects?
Yes, we serve commercial and industrial clients, including cold storage facilities and manufacturing plants.
What sets you apart from competitors?
We combine 13+ years of SPF expertise with USDA-compliant systems and rapid response times for repairs.